11 Jul

[This article was written by Dave Kusek, founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music book, and a member of the team who brought midi to the market.]

There are a lot of articles discussing the importance of YouTube for indie musicians trying to find an audience. But, with the growing popularity of the platform, the video quality expected by users is going up as well. For a lot of indie artists, it can be intimidating to see the videos released by professional YouTubers and more established artists, but it doesn’t need to be.

You have everything you need to put together really great videos to support your music career, and to help you out, I’m going to walk you through everything step by step.

1. Video Concept

The first thing you need to create is the video itself, so come up with a concept.

2. Video Quality

There’s a lot of videos shot by professionals on thousand dollar cameras on YouTube. But that doesn’t mean you need those things to make a great quality video. You can make some really interesting videos with the camera on your phone or even a basic camera with video functions.

3. Filming

Filming can be tedious if you’re just getting into it, especially if you’re doing it 100% DIY, but it helps to have a plan going into it. Have a clear idea of what you want your final video to look like. Will it be a short video or a long video? Will it be more creative, a standard vlog, or a simple video shot straight on from start to finish?

4. Editing

Editing is something that takes a lot of practice, but good editing can make even a seemingly boring video concept seem really interesting. There are plenty of inexpensive editing programs that you can use to start out, but iMovie and FinalCut Pro are both very popular.

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